Iconic Serum Mascara 0.20 fl oz

$31.95

Enhance, lengthen and enrich

A lengthening mascara enriched with eyelash serum. Removal made easy with tubing formula.

500K+ Lash
Lovers
Worldwide
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REVIEWS
  • Serum & mascara in one.
  • Buildable, clump-free formula.
  • Creates full, thick, dark lashes.
  • Long-wear yet gentle for daily use.
  • Tubing formula for easy removal.
  • Complements your lash care routine.
  • Born in Australia, loved in the USA.

Achieve the natural 'fake' lash effect by maximizing your lashes with this long-lasting, water-resistant mascara built for all-day wear.

Our Serum Infused Mascara is clinically proven and dermatologist-tested. Formulated with our Advanced Formula Eyelash Serum, it helps enhance the appearance of volume, thickness, length, and curl.

Enjoy the convenience of a smudge-proof tubing mascara that removes effortlessly with warm water and gentle rubbing. The tubular formula peels away cleanly for a mess-free, residue-free removal.

With our Serum Infused Mascara, you can say goodbye to falsies. Your lashes will look longer and fuller all day long.

Apply directly to clean dry eyelashes using the accompanying applicator brush. Avoid direct contact with eyes.

For cosmetic purposes only.

Aqua, Cucurbita Pepo (Pumpkin/citrouille) Seed Extract, Hyaluronic Acid, Myristoyl Pentapeptide-17, Collagen, Propylene Glycol, Beeswax/cire d’abeille, Carnauba Wax, Arginine, Tocopherol.

Complete the Routine

Lash Therapy Australia pink eyelash curler for lifting and curling lashes

FOR ADDED LIFT

Out of stock

New & Improved Lash Conditioner 7ml

WORKS WELL WITH

Out of stock

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4 SIMPLE STEPS TO FLAWLESS LASHES
Your Mascara Routine

Start with clean, dry lashes free from oil or makeup residue.

Apply from root to tip, wiggling the wand to coat each lash evenly.

Add extra coats as desired - the serum infused formula nourishes with every swipe.

Use warm water and a gentle pressure to remove tubing formula without tugging or smudges.

Overall rating: 4.2610116 / 5 from 613 reviews.

AI Generated Review Summary

Iconic Serum Mascara 6mL offers a long-lasting, water-resistant formula that enhances lash length, volume, and curl. Customers praise its smudge-proof and easy-to-remove properties. The serum-infused formula provides noticeable lash improvement, though opinions on growth vary.

Summary topics

  • Lash Length (2%): Customers keep praising the perfect amount of length and volume of the mascara, making it a popular choice.
  • Customer Results (7%): It was highlighted by customers that they were happy with the results they achieved with this mascara.
  • Lash Appearance (8%): Customers keep praising how this product makes their lashes look amazing, with no negative reviews mentioned.
  • Noticeable Difference (5%): Customers raved about the noticeable difference in their lashes after using this mascara serum for a week.
  • Lash Health (28%): A significant number of customers brought up that this mascara makes their lashes look amazing and healthier.

Review topics: ["volume","results","improvement","works","quality","ingredients","look","shipping","formula","length","eyes","use","outcome","difference","mascara","lashes","serum","eyelashes","growth","clumps","grew","curler","change","wand","seen","water","coat","hold","tube","smudging"].

Review highlights

  • "My favorite mascara makes my lashes look amazing and there so long from using this brand!!!"Bella F.
  • "it’s soo good lashes have grown so much and look amazing got so many friends on lash therapy best product out x"Aiesha K.
  • "My lashes look healthy and amazing, I use to always have lash extensions because I hated getting panda eyes."Sarah D.

Reviews

"I really loved the packaging its so cute i havent tried the mascara yet, but I will soon but it looks really good💞💞💞"

Gina (5/5)

Tubing mascara

"Unfortunately this product did not live up to expectations. It was extremely difficult to remove, still had some on next day, very I was sick of trying"

AnneMaree F. (5/5)

Lash Mascara

"Absolutely amazing! Stays on for days (if you want) as long as you don’t wash it off. Doesn’t smudge or flake. Easy to take off with hot water and a washer. I will be sticking with this mascara!"

Julia B. (5/5)

So easy

"It is such a great product to use. Smudge free. Easy to apply and remove. Clean lashes with no clumps. No idea if it improves growth as I use it alongside my serum and eye-liner from Lash Therapy."

Daf (5/5)

"I love it its a wonderful product but for 44$ and it being that small . Come on now"

Alannah (3/5)

"Best"

Tanya (4/5)

incredible results

"I’ve been using the Lash Therapy mascara for a few weeks now, and I’m honestly obsessed. It gives my lashes incredible length and definition, while still feeling lightweight and natural. Unlike other mascaras, it doesn’t clump or flake throughout the day, and my lashes feel soft rather than stiff. Paired with my Lash Therapy serum, my lashes are not only looking longer and fuller, but they actually feel healthier too. I love how it enhances my natural lashes without needing multiple coats, and it’s now my go-to for both everyday wear and a more glam look. Totally recommend it if you want lashes that look effortless but still make an impact."

Jemma M. (5/5)

Serum

"Loved it. Grew my lashes quick!"

Sahler S. (5/5)

"sooo good. it stays on well and is still easy to take off. my lashes are already growing after 4 days."

Rachel (5/5)

"My second purchase! I love this soooo much!"

MA (5/5)

Q&A

Frequently Asked Questions

  • It coats and lengthens lashes instantly while infusing them with nourishing lash serum for long-term lash health.

  • Tubing mascara forms tiny, water-resistant tubes around each lash rather than coating them with pigment. This gives a smudge-proof finish that’s easy to remove.

  • Use warm water and gentle pressure, the tubes slide off easily without harsh rubbing.

  • Yes, our products are suitable for sensitive eyes?

  • Domestic shipping can take up to 7 business days.

    International shipping could take up to 25 business days.

    Due to global supply chain challenges, shipping times could be longer than
    usual.

  • Australia:
    Standard Shipping: 1–7 business days
    $7.95 AUD
    Free standard Shipping: on orders over
    $100 AUD
    Express Shipping: 1–3 business days
    $11.95 AUD

    New Zealand:
    Standard Shipping: 8–12 business days $9.95 NZD
    Free standard Shipping: on orders over
    $100 NZD
    Express Shipping: 2–5 business days
    $14.95 NZD

    United States:
    Standard Shipping: 3–7 business days
    $7.99 USD
    Free standard Shipping: on orders over
    $100 USD
    Express Shipping: 2–3 business days
    $14.99 USD
    Free express Shipping: On orders over
    $150 USD
    Overnight Shipping:
    $39.99 USD
    Free overnight Shipping: On orders over
    $250 USD
    Canada:
    Standard Shipping: 5–7 business days $12.99 CAD
    Free standard Shipping: On orders over $100 CAD
    Express Shipping: 1–3 business days
    $29.99 CAD
    United Kingdom:
    Standard Shipping: 1–3 business days
    £3.99 GBP
    Free standard Shipping: On orders over
    £50 GBP
    Express Shipping: 1–2 business days
    £5.99 GBP

    Rest of the World
    Standard Shipping: 10–25 business days $15.00 AUD
    Express Shipping: 2–5 business days $25.00 AUD

  • Australia:
    Standard Shipping: 1–7 business days
    Express Shipping: 1–3 business days

    New Zealand:
    Standard Shipping: 8–12 business days
    Express Shipping: 2–5 business days

    United States:
    Standard Shipping: 3–7 business days
    Express Shipping: 2–3 business days
    Overnight Shipping:

    Canada:
    Standard Shipping: 5–7 business days
    Express Shipping: 1–3 business days

    United Kingdom:
    Standard Shipping: 1–3 business days
    Express Shipping: 1–2 business days

    Rest of the World
    Standard Shipping: 10–25 business days
    Express Shipping: 2–5 business days

  • You can earn points in our exclusive loyalty program – The Luscious Lash Club, created to reward our most loyal LTA customers.

    As a member, you will earn points every time you shop with us. Being a club member will get you access to sales, discounts, FREE products as well as get a surprise treat on your birthday!

    Sign up or login here.

Shop By Category

Overall rating: 4.2610116 / 5 from 613 reviews.

AI Generated Review Summary

Iconic Serum Mascara 6mL offers a long-lasting, water-resistant formula that enhances lash length, volume, and curl. Customers praise its smudge-proof and easy-to-remove properties. The serum-infused formula provides noticeable lash improvement, though opinions on growth vary.

Summary topics

  • Lash Length (2%): Customers keep praising the perfect amount of length and volume of the mascara, making it a popular choice.
  • Customer Results (7%): It was highlighted by customers that they were happy with the results they achieved with this mascara.
  • Lash Appearance (8%): Customers keep praising how this product makes their lashes look amazing, with no negative reviews mentioned.
  • Noticeable Difference (5%): Customers raved about the noticeable difference in their lashes after using this mascara serum for a week.
  • Lash Health (28%): A significant number of customers brought up that this mascara makes their lashes look amazing and healthier.

Review topics: ["volume","results","improvement","works","quality","ingredients","look","shipping","formula","length","eyes","use","outcome","difference","mascara","lashes","serum","eyelashes","growth","clumps","grew","curler","change","wand","seen","water","coat","hold","tube","smudging"].

Review highlights

  • "My favorite mascara makes my lashes look amazing and there so long from using this brand!!!"Bella F.
  • "it’s soo good lashes have grown so much and look amazing got so many friends on lash therapy best product out x"Aiesha K.
  • "My lashes look healthy and amazing, I use to always have lash extensions because I hated getting panda eyes."Sarah D.

Reviews

"I really loved the packaging its so cute i havent tried the mascara yet, but I will soon but it looks really good💞💞💞"

Gina (5/5)

Tubing mascara

"Unfortunately this product did not live up to expectations. It was extremely difficult to remove, still had some on next day, very I was sick of trying"

AnneMaree F. (5/5)

Lash Mascara

"Absolutely amazing! Stays on for days (if you want) as long as you don’t wash it off. Doesn’t smudge or flake. Easy to take off with hot water and a washer. I will be sticking with this mascara!"

Julia B. (5/5)

So easy

"It is such a great product to use. Smudge free. Easy to apply and remove. Clean lashes with no clumps. No idea if it improves growth as I use it alongside my serum and eye-liner from Lash Therapy."

Daf (5/5)

"I love it its a wonderful product but for 44$ and it being that small . Come on now"

Alannah (3/5)

"Best"

Tanya (4/5)

incredible results

"I’ve been using the Lash Therapy mascara for a few weeks now, and I’m honestly obsessed. It gives my lashes incredible length and definition, while still feeling lightweight and natural. Unlike other mascaras, it doesn’t clump or flake throughout the day, and my lashes feel soft rather than stiff. Paired with my Lash Therapy serum, my lashes are not only looking longer and fuller, but they actually feel healthier too. I love how it enhances my natural lashes without needing multiple coats, and it’s now my go-to for both everyday wear and a more glam look. Totally recommend it if you want lashes that look effortless but still make an impact."

Jemma M. (5/5)

Serum

"Loved it. Grew my lashes quick!"

Sahler S. (5/5)

"sooo good. it stays on well and is still easy to take off. my lashes are already growing after 4 days."

Rachel (5/5)

"My second purchase! I love this soooo much!"

MA (5/5)

Q&A